motive公司于2000年誕生于RIB集團（www.ribind.it），這是一家在自動進入系統領域處于世界地位的公司，旨在將其35年的技術訣竅轉移到工業電機和減速器市場。在這一動機產生之前，我們進行了一次特別的市場調查，以便在調查結果的基礎上建立我們的客戶驅動型組織。

　　motive is organized on the basis of the above considerations, with the aim of providing optimum value in all processes involved in safety, reliability, and deliveries.

　　motive是在上述考慮的基礎上組織起來的，目的是在涉及安全、可靠性和交付的所有過程中提供價值。

　　Each product offers those “motive-ations" that make the difference. The attention is firstly addressed to the search for the unexpressed needs of the customer that, in most of cases, resseds in what he didn’t see yet. For instance, no one thought, before that Motive had shown it, that concepts like "ergonomics", "aesthetics", "modularity", and even "aerodynamics" (just think about applications related to ventilation) could add value to a product like an electric motor or a mechanical gearbox. A product should not born simply to enlarge product range, but mainly to offer new advantages.